Early this month Dr. Jan Pedersen published a post explaining the way Bing’s search results showed a combination of ten blue links with images, videos, maps, news and others. To continue the team’s efforts to show more secret sauces thru “Bing Search Quality Insights” series, another top gun from Bing’s core search team, Dr. Richard Qian (Development Manager), wrote a new post this week. On it Dr. Qian gave more info on how Bing has been trying to reduce the amount of garbage or junk links and error pages.
According to Dr. Qian, the team has been trying to remove sites from Bing search results if those sites may contain many types of junk links. Junk links include dead links (incl. 4xx or 5xx error code), soft 404, and parked domains (see an image showing a parked domain). In the latest post, Dr. Qian also explained Bing’s effort to reduce junky and empty snippets such as inaccurate description, inappropriate use of encoding and unsuccessful pulling the correct document from sites, and others.
(Image: right, a sample of parked domain site)
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