« The decision engine introduces Bing Central for American users, a one-place to manage rewards, preferences, stock market watch-lists, news alerts, search history, and list of places (maps) | Main | Re-organizational in Bing’s division: top executive Yusuf Mehdi moves to Xbox’s division as the new Chief Marketing Officer (CMO) »

11/08/2011

The Display Advertising Alliance: Bing, Yahoo!, and AOL to partner and cross-selling premium online display ad inventory in America starting in early 2012

Aol-logo-smallBing-logo-blueBing, Yahoo!, and AOL announced on Tuesday, November 8, 2011, that the three companies will form a partnership and cross-selling premium online display ad inventory in America starting in early 2012. 

Yahoo-logoOnline advertisers, agencies and publishers, will be greatly benefited from the display advertising alliance.  The alliance will provide technologies such as real-time bidding (RTB) and to let advertisers to access the three-combined inventory of premium online display advertising.

Posted on 11/08/2011 at 05:59 PM |

| |

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.

Twitter Updates

    follow me on Twitter

    Archives

    October 2012

    Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4 5 6
    7 8 9 10 11 12 13
    14 15 16 17 18 19 20
    21 22 23 24 25 26 27
    28 29 30 31      

    About

    Recent Posts