Bing’s partner Yahoo! announced this morning to acquire interclick.com to enhance display business across its properties and partner sites. The acquisition of interclick.com may not have any significant implications on the Search Alliance between Bing and Yahoo, as the decision engine only controls pay-per-click ads on Yahoo! Search.
Interclick.com is popular for its technology solutions to handle display advertising space. The company collects and compiles variety datasets for helping online marketers to get the best return-on-investment (ROI). The company helps marketers to find the best targeted audiences via display advertising with variety of top sites.
According to Yahoo! blog post, the premier digital media company will pay about $270 million for all outstanding shares of common stock of interclick.com which was valued at $9.00 per share. Yahoo! believes the acquisition to close by the first quarter of 2012.
(Logo: interclick.com)
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