The search engine giant company has acquired Zagat. Zagat provides reviews, ratings and insights for restaurants and places. The reviewers travelled around the world to find the best of the best. Google didn’t reveal the price tag, but several tech watchers believe the cost of the acquisition will be less than $100 million but more than $50 million.
Early this morning, Google’s VP for Local, Maps and Location Services, Marissa Mayer, wrote “…Zagat will be a cornerstone of our local offering…” By integrating Zagat into Google Local, this will put an end to Yelp who also provides reviews and ratings for restaurants and places. While Bing Local Search relies on Facebook’s friends and family to give their opinions, the decision engine could also be suffered from the Google and Zagat combo.
Zagat has over 30 years experiences and its reviews, ratings and insights are used worldwide and in many languages. Mayer later added “Zagat provides people with a democratized, authentic and comprehensive view of where to eat, drink, stay, shop and play worldwide based on millions of reviews and ratings.”
(Image: @MarissaMayer Twitter and Zagat.com)
Comments