An interesting blog post published a couple days ago and written by Duane Forrester, Sr. Product Manager for the decision engine’s Webmaster Program, regarding the recent hot topic on the social signals. Forrester’s explained two concepts, link farm and “like” farm.
The important of link to website is also explained. Due to increasing value of back-links, Forrester believes many websites have been trying to add or pay for more links that causing a term called link spam.
Forrester believes that the recent use of social signals on search results could trigger high volume of Facebook’s ‘like’ signal which may be intentionally helping some website rankings. As Forrester wrote “You pay someone to like your site, content or whatever, and they go out across their network and like you.”
To distinguish between the two concepts, Forrester showed a graph with red dots representing like activities, while blue dots depicting friends and fans liking the same activity. With red dots and blue dots activities, search/decision engine could “seeing patterns online.” Forrester noted “in most cases, if we spot like farm activity, we simply ignore the signal.”
(Graph: Bing team)
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