At 3:17pm PST on Tuesday, September 6, 2011, Bing’s Twitter account sent a tweet regarding a partnership renewal between the decision engine and the popular real-time social messenger company. A tweet by Bing account read “Let's say we stick together and do bigger and better things?” The tweet was first reported by a popular tech site thenextweb.com. The tech site later updated the post and wrote “Microsoft has confirmed that the partnership has been renewed.”
With the launch of Google Plus One in the late March of this year and continues gaining momentum with several million users, the giant search engine decided to end their relationship with Twitter. On the other hand, the decision engine remained silence for few months until they announced the partnership this afternoon. Twitter really needs the cash from big pocket Bing’s parent to continue providing real-time social messenger services (analysts believe the renewal contract will cost about $30 million per year).
While Bing has been integrating heavily with Facebook social networking, for the future to come, Bing will integrate more stuff with Twitter. For now, Bing has made a better decision by sticking together with Twitter to provide real-time social search results and improve the decision engine's social signals.
(Image: Twitter status)
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