As an independent unit from Yahoo headquarters in America, Yahoo! Japan decided to go with its own instinct and has chosen Google instead of Bing Japan to run its backend algorithmic search engine and pay-per-click network. Although Yahoo HQ holds about 35% equity on Yahoo! Japan unit, the HQ does not have the voting power and the Japan unit is separated from publicly traded company. Japanese giant Internet and mobile service provider SoftBank Corp owns 40 percent of Yahoo Japan. The agreement between Yahoo! Japan with Google was leaked out earlier by Kara Swisher of AllThingsD.com.
The deal with Google will also include serving ads to sections such as mail, messenger, mobile, content properties and others.
In the meantime, Yahoo! search alliance with Bing continues to follow its schedule as planned. Yahoo! Japan assured Bing that their agreement with Google will not hurt ‘Yahoo powered by Bing’ rollout in other regions.
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