Many tech watchers believe that there are only two emails left on AOL CEO Tim Armstrong desk to find the next partner to selling its search traffic, either Bing has got an email or Google will. According to Fortune magazine, the current search deal with Google is worth about $700 million per year. The active search deal will expire in December.
While speaking at Fortune's Brainstorm Tech conference in Aspen Colorado, Armstrong denied that AOL is only interested to deal with Bing or Google. However, with this multi-million deal, no other companies could afford it, except the decision engine or the giant search engine.
In meantime the market value of AOL is around $2.25 billion, or about three years worth of a search traffic contract. With so much cash on hand, AOL is a good target for Bing parent to buy, as it could be cheaper to purchase than to sign a three years search contract.
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