As Bing and Yahoo started to sort our keywords relevancy with advertisers since mid-May, both teams began testing to integrate the two engines. According to Yahoo team blog, about 25 percent of Yahoo organic and paid search listings traffic in America is currently powered by the decision engine. While users will see very little changes within Yahoo pages, Yahoo team also pre-cautioned its advertisers that “you might also notice some differences in how we’re displaying select search results due to a variety of product configurations we are testing.” This mostly likely due to the limit of keywords and number of characters that can be displayed.
On Yahoo page, top right and bottom ‘sponsored results’ are now powered by Bing during the testing periods, while contents and other listings are still powered by Yahoo.
Since the search alliance received a final approval from America's Justice Dept in mid-Feb this year, both teams have been working hard to catch this holiday season shopping and marketing money. Yahoo team believes that their organic search listings will be integrated into Bing before the end of summer (September). While Yahoo paid search will be fully powered by the decision engine in October.
(Screenshot: Yahoo blog)
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