While Bing’s December search market share was at around 11% compared to Google’s market share at 66%, or ratio for Bing to Google was at 1:6. However, a new report published by comScore show the number of searches on the “small but mighty” Bing decision engine performing much better than Google from 2008 to 2009. Bing searches grew 49% within the past one year, compared to giant Google searches increased only 21%.
Meanwhile, according to the same report, searches per user for Bing decision engine jumped 30%, compared to Google’s searches per user increased only 10%.
The number of unique searchers for Bing increased 15%, compared to Google’s unique searchers increased only 9%.
In term of America’s core search trend, comScore reported that Bing has the most stable growth since its launch in late May, while Google, Yahoo, Ask, and AOL experienced flat growth during the past one year.
To download a full report whitepaper (pdf format), please click here (it requires your company, phone, and email info)
(charts: comScore)
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