Two weeks ago, MSN homepage show a green circle pointing to Bing decision engine, while on the first day of December it used an orange circle. And now, just about 24 hours to enter the New Year of 2010, a yellow cycle with word “Try Bing” appears on MSN homepage for the same purpose as of the orange and green circles.
Yellow color has several meanings such as:
"...it denotes happiness and joy..."
"...yellow ribbons were worn as a sign of hope as women waited from their men to come marching home from war..."
There is happiness and joy in Bing camp as the decision engine has finally captured over 10% of search market share in America after a very successful launch in late May. And now, there is hope to conquer Google dominant in years to come, as the decision engine will add Yahoo into the camp within the next few months.