The waiting game is over. The long-waited deal between the famous newborn Bing and Yahoo search is a done deal. As AdAge.com wrote “…is likely to be announced this week, and seems likely to be based on a revenue share, not on a big fat check upfront…” The combine force could hold nearly 30% of search share, it’s about half of Google’s size.
As many Wall Street analysts have speculated, in order to get the deal done quickly, Yahoo has been asking a blank check from Bing parent. However, as demand for its software is slowing down due to today’s economy, Bing parent has played smart to keep the cash on hand instead of pouring it into Yahoo’s pocket. Bing parent had set aside between $6 billion to $11 billion to feed its newborn for at least the next five years.
Comments