After the big Yahoo day and a 10-years deal with Bing, many readers wanted to know what she said about the deal. As many already heard that Bing will soon powering the search engine Yahoo.
The first impression was that Yahoo’s CEO, Carol Bartz, must have got up very early in the West coast standard time to greed Bing’s “deep pockets” owner, Steve Ballmer.
The global exclusive relationship between Bing and Yahoo will definitely help many search advertisers (incl. pay-per-click cost). In the next few months, we will start experiencing less arrogance from top and dominant search engine provider Google.
Here are several quotes from Bartz’s blog post:
• Better search: You’ll still find search boxes all across Yahoo!, but this deal will make the difference between a great Yahoo! search experience and an awesome one. Some of the biggest brains in the business work on Yahoo! Search, and they will continue to innovate to create a better search experience on Yahoo!. As a result of the deal, Microsoft, which has great technologists and deep pockets, will have the scale to bring users faster, more useful and more personally relevant search.
• Better everything else: With Microsoft powering Yahoo! Search, we’ll be able to focus on the things we do best -– being the center of people’s lives online with properties like our homepage, mail, finance, news, sports, entertainment, mobile, etc. Sure, we’re the world’s largest online media company and your loyalty has made that possible. But we’re not satisfied – we still want you to say “wow” a lot more often. And that’s what makes this deal especially exciting.
• Better competition: Competition equals innovation. But with one player dominating 70% of search, that field has been pretty lopsided. This transaction will create a healthy competitor that’ll keep everyone on their toes.
(photo: flickr.com)
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