The former “Decision Engine” introduces a new tag line, “Bing is For Doing,” as the new campaign will debut during the NFC Championship game between NY Giants vs. SF 49ers on Sunday (January 22) and then will air on ESPN’s X Games coverage

Bing marketing team is working hard to tweak its slogan for the number two search engine in America.  According to Bing team blog, the team will debut a new ad featuring American snowboarder Kevin Pearce this Sunday (January 22) during the NFC Championship game between NY Giants versus SF 49ers.  Then, the new ad will be shown on ESPN’s X Games coverage.

On the new campaign, Bing will show a new slogan "Bing is for Doing."  Since Bing’s launch in early June 2009, users referred to Bing as a "decision engine.”  We hope the new slogan will not confused with famous Nike's "Just Do It" tag line.

(Image: Bing is for Doing)