As Americans turned their clocks back from day-light saving time to standard time this past weekend, the search alliance combo Bing and Yahoo dropped to 30% share of search engine market in America in October 2011, as per data provided by comScore. The search alliance hit 30.2% shares for September, compared to exactly 31.0% shares in August.
In term of explicit core search share (with user intent), the decision engine’s share remained at steady level during the prior two months and captured 14.7% share in August and September. Bing went up a little bit to 14.8% share in October (an increase of 0.1%).
While Yahoo is still searching for its new CEO, the old-timer dropped to 15.2% share in October, compared to 15.5% share in September. In August, Yahoo captured 16.3% share.
Google’s market share in October was 65.6%, compared to 65.3% share in September (an increase of 0.2%).