Bing Rewards Preview celebrates its first birthday this week. To celebrate the 1st birthday, each of active users will receive a 25 point bonus. So far, the decision engine users have accumulated over 493,977,000 points. Xbox LIVE, Zune pass, charitable donations, and Facebook credits, are among the top four most popular picks by users. To deter frauds, only users who live in America can join the program.
During this week’s Financial Analyst Meeting 2011, executives from Bing’s division have noted that they are trying to save money for a long run. The team may be reconsidered to shoot down or extend the Rewards program. As of now, the program will end on December 31, 2011. All credits will expire on March 31, 2012. Read the fine print: “The Bing Rewards Preview ends on December 31, 2011. Bing Rewards will stop counting your searches and collecting information when the program ends on December 31, 2011 or when you discontinue participation in the Bing Rewards Preview. Credits accumulated expire March 31, 2012. During the Preview, unredeemed credits shall expire if you do not earn any credits for 180 days.”