The decision engine partners with ResellerRatings.com to provide its users with online merchant ratings. ResellerRatings.com’s scoring systems are currently generated thru shoppers’ reviews. According to ResellerRatings.com press release, over 1,500 popular ecommerce sites have utilized the scoring system, include Newegg, 1800PetMeds, B&H Photo Video, HomeClick and TigerDirect.
While Bing Shopping has partnered with Facebook to gain fans and friends reviews which may influence their purchasing decisions, the latest addition of ResellerRatings.com will help Bing Shopping users to find the best merchants and avoid hassles of fake reviews. In the press release, ResellerRatings.com mentioned that they applied straight rules to deter fake reviews and suspicious submissions, as they noted “with reviewer-supplied order number data.”