Google Travel section takes off with a round-trip airfare for $700 million, as the giant search engine acquires ITA Software to compete with Bing Travel

As the decision engine continues to capture search market share with its popular travel search features since launch about one year ago, Google wants to look like Bing Travel too.  As Marissa Mayer, VP of Search Products and User Experience wrote “almost half of all airline tickets are sold online.”  Google decided to go after Bing’s main source of travel information by acquiring the provider, ITA Software. 

The giant search engine has agreed to pay $700 million in cash to take over this Boston-based software company.  Later Mayer wrote “Once we’ve completed our acquisition of ITA, we’ll work on creating new flight search tools that will make it easier for you to search for flights, compare flight options and prices and get you quickly to a site where you can buy your ticket.”  With its deep-pocket Google also get many great developers from ITA, as Mayer added “…combining ITA’s expertise as the leading developer of flight information software with Google’s technology we’ll be able to create great user innovations in flight search."

Comments

[Louis Vuitton Outlet]

what would be nice to see along with the tickets sold is the allotment each school was supposed to sell. For instance I see that Minnesota sold 3,000 tickets for last year's Insight Bowl, but how many were they required to sell? Did they meat their allotment or how short were they?

[uebernachtung guenstig buchen]

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[bahabas travel]

Thanks for sharing a nice article.But i don't think that google follow the bing.I think google try to improve there travel information and its similar to Bing