Based on a survey of 102 web-only retailers, Internet Retailer found that 43.4% of respondents are planning to shift some pay-per-click spending to Bing in coming months. Of those new spending on Bing, 18% of pay-per-click ads will be taken from Google budget, while about 15% of the ads cost will be allocated from Yahoo budget.
As Bing had received approval from America’s Justice Department and EU Union on its partnership with Yahoo, Bing apparently continues to gain attraction from online marketers. According to the article written by Bill Siwicki of Internet Retailer, more retail marketers are now taking a second look at Bing, as the decision engine will soon to be the number two engine in America.