Bing has been collecting users’ behaviors over the past few months since launch and recently has improved Autosuggest to help users to conduct search easier and faster without too much type-in keywords. According to Bing team blog, the newly improved Autosuggest was based on the internal study showing high abandon rate (exit rate) at about 45% after a user conducting first type-in search. With the new and innovative Autosuggest, Bing team believes the exit rate could be lowered in a long run.
For example, if a user starts typing “sup” for “superbowl” Bing Autosuggest immediately shows relevant keywords that match the first two or three keystrokes related to “superbowl.” This new innovative tool helps user to find results faster without leaving the site.
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