While China popular search engine Baidu.com and giant Google have controlled over 95% of China search market which many analysts believe worth 2 billion yuan ($293 million) in the third quarter of 2009, Bing sets to targeting over 350 millions users in China search market as top priority in the next step of its expansion. Bing China beta dubbed as “biying” (English: “giving answer”) was launched in mid-June this year.
As reported by reuters.com citing a top Bing executive who answered an email and quoted “Microsoft is committed to the China market and the search market in China is the most important strategic market for Microsoft.” According to Jin Naili, an analyst from research firm Analysys International, as reported by reuters.com, China's users who conducted search thru Bing for at least three times a month as of October, has jumped over 30% since Bing launch in mid-June.
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