Bing Optimization

As the combo of Bing+Yahoo will soon capture about 30% search market share in America.  Allen Moon of entrepreneur.com, as published by msnbc.com, has offered a short list of five things to-do for Bing decision engine optimization. 

The five items have put emphasis on the domain age, website title, more text than graphs, in-bound and out-bound links.

Quoted from the article:

1. The older, the better. Bing places a lot of emphasis on the age of a domain, so if you're just starting out, you might consider buying an older domain in order to get your site a higher ranking.

2. Titles are important. Bing seems to place a lot more emphasis on title tags than Google does, so make sure you use your best keywords in the title tags of every page on your site.

3. Text is terrific. For Google, the amount of text you have on a web page doesn't play a huge role. Not so with Bing, which seems to place a higher value on pages that have at least 300 words.

4. Outbound links are OK. Google has always seemed to frown on the number of outbound links you have on a page. But Bing actually seems to like them--at least for now.

5. Backlinks are even better. If you're frustrated because all of your efforts to get links pointing to your site haven't gotten you anywhere with Google, then good news! When it comes to backlinks, Bing's attitude seems to "the more, the merrier"--as long as the links are coming from relevant sites.