Yusuf Mehdi, Senior VP of Microsoft gave a presentation regarding Bing analytics tool at the IAB MIXX Conference and Expo 2009 in New York on Monday (September 21). Like many other analytics tool, the main purpose of the tool is to get better ROIs on ads spending and to find better target audiences for certain type of ads.
As reported by itworld.com, the latest Bing analytics tool was created to analyze traffic data from search-based and pay-per-click ads that appear in the Bing decision engine. As itworld.com quoted Mehdi "What we're doing with Bing for vigorous measurement is we're matching the exact ad online with the exact user." As Mehdi continued to point out “The tool Microsoft created shows where the interest in a marketing or advertising campaign is specifically coming from.”
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