Wall Street analysts, tech writers, and SEO gurus, etc. [they] have had opinions on the married of Bing and Yahoo. As of now that the global deal has been struck, signed, and no more waiting game. Here is a list of what they said about the global deal (in random order):
Danny Sullivan, searchengineland.com:
There was a time when the mighty Yahoo roared above all other search engines. When people were so worried about being listed in Yahoo that they pondered lawsuits over the issue, because not being in Yahoo was like not being on the internet at all.
Robin Wauters, techcrunch.com:
Microsoft has shown it can compete in search by releasing Bing , which already has claimed its stake as a quality search engine that people actually use and enjoy using to boot. It helps that it has boatloads of cash ready to market Bing aggressively, and you can make sure that they will, too.
Ina Fried, cnet.com:
Microsoft's search deal with Yahoo is the culmination of months of well documented negotiations, but in many ways, it is just the beginning of the long road ahead.
In the coming months, Microsoft and Yahoo will not only have to win regulatory approval for the deal, but also figure out how to bring together disparate approaches to the search market.
Tom Krazit, cnet.com:
But if Bing is seen as providing a similar or better experience compared with Yahoo's own search technology, Yahoo has less to lose by making the deal. Yahoo isn't really a search destination in its own right: the vast majority of Yahoo searches come from people who are already on a particular Yahoo site. As long as the search experience isn't terrible, those people will likely use whatever search provider is plugged into the box above their stocks on Yahoo Finance or the home page of their fantasy sports team, and stay within the Yahoo network.
Tom McNichol, time.com:
What they might have discovered by now is that Bing represents something Google hasn't faced in a long time: a well-designed and carefully thought-out search rival backed by a competitor with very deep pockets.
Michael Liedtke, The Associated Press:
The latest shift in direction will put rival Microsoft Corp. in control of the search results and advertising that appears on Yahoo's highly trafficked Web site, assuming the proposed partnership is approved by antitrust regulators in the United States and Europe.
Mark Veverka, barrons.com:
Yahoo! Chief Executive Carol Bartz didn't give away the store to Microsoft , despite mass assertions to the contrary.
Indeed, the partnership is a much better deal for Microsoft, compared with earlier takeover offers, but Yahoo! needed Microsoft more than many acknowledge.
(picture: bingHoo! by Bruce Clay)
(picture: Yabing! by kakoraptor)
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