According to adage.com, the ad agency that created Bing commercials (London-based WPP) is being sued by an ads innovator (a Delaware firm). The latest Bing TV ads have appeared between a TV show and breaks during this hot summer season in America. Those commercials were casted by blending actors and content from the popular TV show into advertising, such as NBC's "The Philanthropist."
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08/30/2009
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February 2012
Recent Posts
- Bing’s parent introduces a new logo for Windows 8 operating system which depicts Metro style design for PCs, tablets, and phones
- All in one portal, search, news, local and social networking: Bing’s sister MSN adds more social signals into its portal by aggregating breaking news stories and hot topics from Facebook, Twitter, and other sources to compete with mainstream media
- Bing Rewards team offers a new monthly sweepstakes, as members will have a chance to win a home entertainment system or a $500 gift card from REI, submissions will end on February 29, 2012
- TV commercial featuring a celebrity and pop music endorsement propelled the “Doing Engine” to grab some eyeballs during the second most watched Grammy telecast that was aired on Sunday night, February 12, 2012
- Doing Well Engine: Bing increased to 15.2% share of searches in January 2012 in America, Google also went up to 66.2% share, while Yahoo dropped to 14.1% share
- See you again in Barcelona: Bing’s parent to launch Windows 8 operating system "Consumer Preview" version on Wednesday, February 29, 2012, at Mobile World Congress
- Bing’s search partner announces management shake-up which could jeopardize the future of the Search Alliance: chairman and three Yahoo’s board members will not stand for re-election
- Bing’s partner Wolfram|Alpha to add “Pro” option for users around the world on Wednesday, February 8, 2012, as subscriptions per month for all type of users at $4.99 (except for students at $2.99)
- Stronger social signals: Bing team is working hard to provide more social signals by integrating data from Facebook and Twitter to compete with Google+ new feature “Search Plus Your World” (SPYW)
- At the DomainFest Global Conference, Fairmont Miramar Hotel & Bungalows, Santa Monica, January 31 (Tue) to Feb 2, 2012 (Thu)
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