(1) Differences
In term of demographic analysis, as reported by Hitwise.com, Bing is popular among older users (age 55+) while younger users (age 18 to 24) prefer Yahoo.
As of July 11 data, Hitwise.com show that about 19.24% Internet searchers age 18 to 24 year old use Yahoo, compared to 12.65% use Bing for searching.
For older user age 55 year plus, 18.94% searchers use Yahoo, compared to 24.61% use Bing as their search engine.
(2) Similarities
In term of industry, according to Hitwise.com, both Bing and Yahoo have many similarities in industries they are serving. The top five industries that use Yahoo and Bing are:
- Computers and Internet
- Entertainment
- Shopping and Classifieds
- Business and Finance
- Education
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