Bing performance: comparing 3-weeks before the launch to first 3-weeks after the launch

As reported by the Search Agents blog, the first three weeks after the launch of Bing have generated better results than its initial expectation.   The analysis compared all of the Search Agency’s clients which have already utilized pay-per-click searches, by comparing three weeks before the launch (using Live Search data) to first three weeks after the launch (using Bing data).

The results found from the Search Agency's analysis:

1. Click Through Rate (CTR) up 15%
2. Conversions up 6%
3. Conversion rate up 18%
4. Cost per Acquisition (CPA) down 3%

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[New Jordans]

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