Within the past four weeks after launch, many online marketing gurus and SEO experts believe Bing continues to show evidences of capturing paid search market share. As a new study by Didit.com, a search marketing firm in New York, found many Bing users also clicked on pay-per-click ads. This type of findings will bring more online marketers to switch to Bing paid search properties, and this will generate more revenue for Bing’s parent company, Microsoft.
Using a two-year data by comparing May-June 2008 to 2009 click-through rates for all Didit clients, as reported by businessinsider.com, the firm said that this year’s Microsoft paid search properties (Bing, MSN) click-through rates increased over 170% than last year’s paid search properties (Live Search, MSN).
(chart: didit.com & businessinsider.com)
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